3 Reasons Great Photography Will Help Sell Your Home
One of the most effective ways to help home buyers fall in love with your home is to market it in an exceptional manner on the internet and that absolutely requires professional photography. The difference between using a skilled photographer with professional-grade equipment and the average person who lacks the appropriate tools and experience can literally mean a reduction of thousands of dollars in your final sales price and weeks or months of additional days on the market.
Here are 3 reasons why you should use a professional, experienced photographer when listing your home.
Reason Number 1 - There is a significant difference between amateur and professional-grade equipment. The best equipment will include a camera body that can take full-frame photos, is at least 20 megapixels and has the capability to make hundreds of adjustments to take the perfect image. As well, the lens itself will have glass especially made to collect the most light and correctly focus it on the image sensor. Keep in mind that the camera and lens are just part of the tools used by professional photographers. Hardware and software editing tools, such as Photoshop and Lightroom, add the finishing polish to raw photos to make them shine. A skilled photographer with the best equipment will almost always take photos that are far superior to an amateur.
Reason Number 2 - Composing a photo is both an art and a science and an experienced photographer will have the training and the eye necessary to position the camera and lighting so as to best capture the soul of your home. Because your goal is to help a buyer create an emotional attachment to your home, you need a photographer who understands how to convey positive emotional feelings through the camera lens. This skill is developed over years and when properly applied to listing photos it can readily drive motivated buyers to your home who are excited to experience your home in person.
Reason Number 3 - You want your listing to stand out amongst the crowd online and professional photographs are exactly how you accomplish that goal. Test this theory yourself - Run a property search as if you were a buyer searching for a home in your area. Quickly glance at the main photo of the homes you find and see which homes jump out at you. These homes literally pull you in and beg you to click for more details all because of one photograph that was so well-made as to compel you to learn more about the home. This is the true power of professional photography and it absolutely makes a difference when marketing and selling your home.
I hope that you have found these three reasons to utilize professional photography when listing your home beneficial. I know from direct experience and feedback that a home that shines online draws in motivated, happy buyers like a magnet and that is exactly who you want walking through your door when you list your home.
About the Author: Joe Hayden is the Team Owner and Manager of the Joe Hayden Real Estate Team - Your Louisville Real Estate Experts!