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March Madness Comes to Louisville

In March, in Louisville, you’d better be prepared to talk brackets wherever you go because March Madness has come to town.

NCAA tournament brackets, that is.

College basketball is King in Kentucky, dominating most Kentuckians’ thoughts in ways well beyond their attention to college football, soccer, baseball and other sports. This obsession is fueled by a ferocious in-state rivalry between the University of Louisville Cardinals and the University of Kentucky Wildcats.

It’s not that Louisville fans don’t value pro ball. Louisville was home to a successful American Basketball Association franchise, the Colonels, back in the 1960s and 70s. More recently, efforts have waxed and waned around bringing an NBA franchise to Louisville.

No one, on the other hand, has worked to bring an NFL team here.

This time of year, business meetings will include jokes related to the Cards and the Cats. Introductions will often finish with a blurted “Go Cards!” or “Go Cats!” Business casual events can sometimes be a sea of Cardinal red or Wildcat blue.

Social standing can be determined by whether one is a regular at the new YUM! Center or Rupp Arena – and where they sit. Social points accrue too if one takes the chartered trips to tournament play.

While the teams dominate sports talk radio throughout the year, they certainly crowd out news from other sports as the college season progresses into March Madness. When the Cards or Cats are playing, any bar with any sense has the game on – unless the power is out.

 Many former players command respect and trust throughout their lives – providing later careers in hosting shows, selling cars, running franchises and promoting other products. And certainly Hall of Fame Cards Coach Denny Crum continues in the public arena, serving as special assistant to U of L President James Ramsey, and hosting a popular radio show with retired UK coach Joe B. Hall.

To learn more about living in the Louisville, KY area, search Louisville MLS Listings for area information.

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